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Elena Luo's blog: "time to be"

created on 08/05/2010  |  http://fubar.com/time-to-be/b334949

About Ugg Boots and UGG australia, many of these buyers can not easily distinguish between the two concepts were open.

Taobao search on "UGG", may find there are many types of UGG products, and are claimed to be "real Australian origin UGG". Australian origin, or specify the production, is probably the fact, but as a buyer should understand the basic concepts should be: UGG, is not tantamount to: UGG Australia.

UGG original meaning is of "snow boots." The original intent was to: All sheepskin boots hair one round. Therefore, Ugg Boots snow products like the basic style is similar.

UGG snow boots originated in the 20th century in Australia 20 years, initially called UGLY BOOT (ugly round shoes), is an everyday casual wear boots.

UGG (snow boots) a long time: his product by sheep / wool as the upper and insole that (this is the biggest characteristic of UGG) raw materials. Sheep and wool must be original even with the; UGG greatest advantage is that warmth and breathability, the two can also be done by one of the raw material is fur. In addition, the insole also be for the same material; soles usually EVA or TPR rubber. It can be said: those who fulfill the requirements of this raw material can be called boots "UGG", but can not play in shoes UGG logo.

In 1994, the United States registered a pre-empt the UGG boots Australia company trademarks, and to "UGG" do as the legitimate company's trademark snow boots LOGO.

Then, after another Australian registered their "snow boots" brand, including UGG'S, Jombo (Ugg) and SHEARERS (UGG); or similar YELLOW EARTH, etc. brand. The ability for "UGG" is as the brand LOGO shoes / boots products, the actual United States alone the "UGG Australia" brand.

Many buyers are generally only acknowledges the United States is the real UGG Australia UGG, look completely fake or counterfeit. Objectively speaking, this view is incomplete.

UGG Australia as an American brand. The pursuit of the many Hollywood stars; esteem; driven under the influence of very rapidly becoming the most popular fashion element of the wind Mi, UGG Australia will also be all kinds of snow boots in the most expensive UGG a. At the same time, many of the same style of UGG (snow boots) to the low price advantage to fill the market demand for more classes. For example: Shearea's UGG (actual product trademarks: SHEARERS, now all the real estate in Australia), in Australia and North America sales and more sales to supermarkets as the main channel, the price cheaper than a lot of UGG Australia.

Some customers said, "This boots ubiquitous supermarket in Australia", may refer to that other than this UGG australia similar texture / style UGG snow boots, but please pay attention to you and see uggs not UGG Australia. UGG Australia is not as the supermarket to do to promote sales.

Of course, UGG Australia and SHEARER's UGG some other UGG brand products have the same raw material supplier (sheep skin), but the market positioning and promotional positioning difference in terminology. Of course, there are also great in the price gap.

As these types of UGG products technology, there is no difference for ugg boots, I'm not sure, because other brands UGG snow boots I had never handled before, there is no comparison to talk about the experience. 

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