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Nancy Joans works as a Toronto SEO Consultant and offers various Internet Marketing Services to her clients. She has helped several clients to develop and grow their business in the past 2-3 years. Search engine optimization is the process of doing on pages changes to the site's content/structure to make it easier for search engines to theme it and rank it for the targeted keywords + doing the link building part which has the most important rule in most major search engines' algorithm. Paid search (PPC) is the paid inclusion model that most search engines have, even it is paid there are still several quality metrics applied to help your site to show in a better ranking with less money to pay.
